

The Alchemy Of Crafting Dreams
The Alchemy Of Crafting Dreams
About Us

Tithibha a brand by Jonaki India, is a unique destination, with exclusive assortments of sustainably visualised and skillfully crafted designs, enthusiastically trying to enable the possibilities of sustaining & retaining the local and regional arts, crafts, and culture to create stories through their products, adding value to the voices of not only the hardworking and incredibly talented local craftsmen of India but also the young & creative minds of this land by understanding, supporting and protecting them to let them continue or create their legacy & their own stories. This brand is an ode to the rich culture, history, crafts, geniuses, and talents of the land of its origin ‘India’.
About Us

Tithibha a brand by Jonaki India, is a unique destination, with exclusive assortments of sustainably visualised and skillfully crafted designs, enthusiastically trying to enable the possibilities of sustaining & retaining the local and regional arts, crafts, and culture to create stories through their products, adding value to the voices of not only the hardworking and incredibly talented local craftsmen of India but also the young & creative minds of this land by understanding, supporting and protecting them to let them continue or create their legacy & their own stories. This brand is an ode to the rich culture, history, crafts, geniuses, and talents of the land of its origin ‘India’.
Our Story
The brand opened its very first doors in the winter of January 2021, this humble beginning is a dream come true for two budding designers who prioritize self-expression and pursue inspiration, knowledge, and experience in the spirit of boundless curiosity. Keeping their contrasting views, tastes, skills, and experiences alive, they come together to create magic and dedicate their creations to individuality promoting the spirit of minimalism & exclusivity. They create clean, simple designs originating from complex ideas, thoughts, theories, stories, or mere imaginations. They find it extremely motivating and exciting to connect with individuals who have a sense of adventure about what they wear and take a thoughtful, personal approach. The brand’s intentions are to exceed its own expectation, in unexpected ways through the simplicity of design elements and materials emphasized by careful & skillful artisanal construction.
Our Story
The brand opened its very first doors in the winter of January 2021, this humble beginning is a dream come true for three budding designers who prioritise self-expression and pursue inspiration, knowledge, and experience in the spirit of boundless curiosity. Keeping their contrasting views, tastes, skills, and experiences alive, they come together to create magic and dedicate their creations to individuality to promote the spirit of minimalism & exclusivity. They create clean, simple designs originating from complex ideas, thoughts, theories, stories, or mere imaginations. They find it extremely motivating and exciting to connect with individuals who have a sense of adventure about what they wear and take a thoughtful, personal approach. The brand’s intentions are to exceed its own expectation, in unexpected ways through the simplicity of design elements and materials emphasised by careful & skillful artisanal construction.
From the Founders
We visualised a tiny little insignificant firefly amidst the pitch darkness of the night & blinding shadows cast by the dense forest, lighting its path with the fire inside it, just to wander around, explore & attract, despite being diurnal creatures. It made us think that wasn’t the same thing we were wanting to do. We wanted to let our internal fire burn, we were curious, we wanted to be minimal and sustainable, do what we dreamt of, and leave a trail of bling and sparkles, which would be etched in the minds of people, through our creations! Who could have thought our little baby firefly would inspire us to give it a go and let our fire burn bright and beautiful however young or little we were as entrepreneurs? It still feels like a long shot, but it was beautiful!

From the Founders

We visualised a tiny little insignificant firefly amidst the pitch darkness of the night & blinding shadows cast by the dense forest, lighting its path with the fire inside it, just to wander around, explore & attract, despite being diurnal creatures. It made us think that wasn’t the same thing we were wanting to do. We wanted to let our internal fire burn, we were curious, we wanted to be minimal and sustainable, do what we dreamt of, and leave a trail of bling and sparkles, which would be etched in the minds of people, through our creations! Who could have thought our little baby firefly would inspire us to give it a go and let our fire burn bright and beautiful however young or little we were as entrepreneurs? It still feels like a long shot, but it was beautiful!
The Dream
We Dream to bring about a warm feeling of happiness, content, trust and that precise bling into your lives.
The Dream
We Dream to bring about a warm feeling of happiness, content, trust and that precise bling into your lives.